This Giving Tuesday, Alane Adams and Rise Up Foundation are donating $50,000 to First Book’s first-ever Give a Million campaign. The aim of the campaign is to raise $1 million in order to donate 1 million new, high quality books for U.S. students in need before the winter holiday break.

“Bringing new books to kids in need has an immeasurable impact,” says Kyle Zimmer, First Book president, CEO and co-founder. “For many of them, it will be the first book they have ever owned, or the only thing they have ever received that isn’t a hand-me-down. The sense of self-esteem that comes with that is worth far more than $1 million, and that fact that it also furthers their academic possibilities makes the gift of a book invaluable. This is an easy ask—grant a wish and give a child a future of possibility.”

“Thrilled to be part of this exciting campaign to fulfill teacher’s wishes this Christmas and put a new book into the hands of a child in need,” said Alane Adams, founder of Rise Up Foundation. Adams partnered with First Book earlier this year to donate $100,000 in new books to disaster-affected communities in Houston and Northern California.

In addition to her initial $50,000 donation, Adams also encourages her fans and followers to donate to the cause as well. For every donation of $10 or more, Adams will send a signed copy of one of her books. Submissions closed December 5, 2019.

About First Book

First Book breaks down barriers to quality education by providing its network of more than 450,000 registered teachers, librarians, after school program leaders, and others serving children in need with millions of free and affordable new, high-quality books, educational resources, and basic needs items through the award-winning First Book Marketplace. Since its founding in 1992, First Book has distributed more than 185 million books and educational resources, with a value of more than $1.5 billion.

First Book also expands the breadth and depth of the education field through a family of social enterprises, including First Book Research & Insights, its proprietary research initiative, and the First Book Accelerator, which brings best-in-class research to the classroom via relevant, usable educator resources. First Book Impact Funds target support to areas of particular need, such as rural communities or increasing diversity in children’s books. For more information, visit or follow the latest news on Facebook and Twitter.