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Wendy “Alane” Adams
  • Founder
  • + 1 (714) 538-1070

I started the Rise Up Foundation in 2008 as a way to use my time, experience and resources to help individuals and organizations rise above their circumstances to actualize their full potential. I’ve worn many hats in my career: Certified Public Accountant, Chief Financial Officer, Entrepreneur, Professor, and most recently Author when my youngest son asked me to write him a book! (You can learn more at Alane Adams.)

It seems like eons ago that I graduated from the University of Southern California with a bachelor’s degree in business administration. After obtaining my Certified Public Accounting license, I became Chief Financial Officer of a family metals recycling business. Alongside my siblings, I oversaw the growth and success of the business as it transformed from a small family business to SA Recycling LLC, one of the largest and most successful regional metal processing firms on the West Coast. I founded Rise Up Foundation the day after I retired from this business in 2008. In 2010 I received my Masters Degree in Diplomacy so I could better understand the endemic global challenges we face.

I’ve spent my life being active in community service and philanthropy, but the overarching thrust of my efforts has been on organizations and initiatives that help families and children. I was fortunate to participate in several field visits with UNICEF, the world’s leading advocate for children. I was able to witness firsthand in Angola, Laos, and Nepal, the power of vaccines, education, gender equality, and the right to access clean water. I’ve travelled all over the world looking at humanitarian projects, microfinance initiatives and studied the role advocacy and awareness plays in creating long term sustainable change. My passion for understanding social impact led me to join the faculty at Chapman University in 2009 and develop and teach a course on Social Entrepreneurship. I’ve also taught over 1,000 students how to be literate in financial accounting.

My experiences in studying global poverty and visiting schools in developing countries around the world as well as here in the US has led me to zero in on literacy as a key indicator for future success. This focus joined with my lifetime interest in writing and a request from my son to “write something he could read” led to the ongoing development of children’s book series written under the pen name Alane Adams. Today, I’m proud to say the Rise Up Foundation is busier than ever supporting teacher’s efforts to improve literacy in the classroom. Rise Up is proud to help provide teachers with the resources they need to do the job right. In addition, we are proud to distribute new books to classrooms across the country to provide children with books they are excited to read. At Rise Up, we are constantly evolving and thinking of new ways to impact the lives of children.

I hope my own efforts will inspire others to make a difference in children’s lives by finding was they can devote themselves to enhancing children’s lives, here in our own country and also worldwide!