Rise Up has provided support in many forms to underserved children since 2008. Rise Up regularly provides supplies and hosts events at local shelters and after-school tutoring programs serving low-income children. On a global front, Rise Up has made significant contributions towards international children’s humanitarian groups like UNICEF. Rise Up’s primary focus, however, is providing support to classrooms across the country by donating toward literacy projects targeting high-poverty inner-city and rural schools. Our literacy efforts are directed at elementary schools through middle grade with a special interest in grades 6-8 because adolescents can be at highest risk for losing ground on literacy achievements.