Rise Up has provided support in many forms to underserved children since 2008. Rise Up regularly provides supplies and hosts events at local shelters and after-school tutoring programs serving low-income children. On a global front, Rise Up makes significant contributions towards international children’s humanitarian groups like UNICEF. More recently, Rise Up has begun providing support to classrooms across the country by donating toward literacy projects targeting high-poverty inner-city and rural schools. The majority of our literacy efforts are directed at middle grade classrooms because adolescents can be at highest risk for losing ground on literacy achievements.